Performance tracking with analytics.
The data collected and analysed with Google Analytics and other data processing tools will allow you to make informed decisions on various elements of your marketing touch points, and help to track the effectiveness of your campaigns.
The epicentre of your site tracking will always come from Google Analytics, an extremely powerful tracking tool. This will give you insight into data on where your site's traffic is coming from, what users are looking at, where there are potential drop-off points, how many conversions you are getting and a whole lot more. In addition to this, many other analytical tools can be implemented and used to monitor the performance of your website and make informed decisions on changes you could make to increase performance and conversions.
Analytics empowers you to make informed incremental changes to your website in order to achieve increased performance from your marketing campaigns. As a result, the more data and analytics you have, the more effective your changes will be.
Analytical tools that drive performance.
Google Analytics
Google Analytics is the most widely used website data analytics tool and provides tracking and reporting on your website's traffic. In addition, through the firebase SDK, analytics can also be used to track users on your web, iOS, or Android apps. Google Analytics is now on its 4th version, GA4, which has recently just replaced the previous Universal Analytics.
HotJar
Whereas Google Analytics focuses more on data itself, HotJar helps us to measure behavioural analytics. It allows us to utilise tools such as page heatmapping and real visit session recordings. From reviewing and analysing the collected data we can identify how users are interacting with your website and identify issues in particular user journeys.
SEM Rush
In contrast to Google Analytics and HotJar, SEM Rush is a tool built specifically analyse and help you grow your SEO. From keyword research and SEO audits, to tracking the keyword strategy used by your competition and identifying backlinking opportunities, SEM Rush is an extremely powerful tool that is trusted by internet marketers globally.
What do you get out of it?
Beautuiful reports to share with your stakeholders
All of these analytical tools are incredibly useful for us to drive the performance of your website, but what do you get out of it?
Through the use of Google's Data Studio, we can connect to all the various data sources and create hightly configurable chats, tables and graphs that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. These can then be shared with your stakeholders to help them visualise how all the hard work you have been doing is paying off!