Drive engagement with a mobile app.
Apps can take many forms, and there are a plethora of different solutions on offer in the market with a range of capabilities and prices. It all starts with your objectives and the requirements that will be needed within the app to meet those objectives.
Mobile apps are a great way to drive engagement with your existing customers and build brand awareness. They can bring additional value to your audience by delivering added functionality that continually drives this engagement. As with any platform development, it's really important to research and plan your app before jumping straight into the project. We can help lead you through the process to ensure you achieve the results you are looking for.
An app can a big investment, and isn't for everyone. But for some businesses it can be a key driver of business growth and continued engagement. The four key benefits to having an app include building brand awareness, increasing customer loyalty, driving sales and revenue and giving you a competitive advantage over other businesses.
Important steps to follow.
Developing an app is a time consuming process, so it's vital to get it right the first time. When developing an app its really important to follow a solid, well thought out process. Key items for consideration should always include:
Planning
Before you do anything, plan. Understand your target audience and their needs. Then we can plan and develop the app’s architecture and functionality to ensure we have all bases covered.
UX and UI
Not only does the interface of your app need to look the business, but it's important to map out your user journeys to ensure the best experience for your customers.
Updates
Once you've launched your app it's important to keep it up to date and ensure it keeps up with the ever changing technology on various different devices.
App or mobile website?
What is the difference and why choose an app?
You might think that an app is not the right solution for you, and wonder "why can't we just use a mobile friendly website?" And you would be right, it's the first question to ask.
It can be a confusing decision to make. Time and cost are obvious factors, however there are a number of other considerations. The functionality and integrations you are trying to achieve are likely the biggest factors, in addition to customer behaviour and demographics. We can help guide you through this confusing process to ensure you make the right decision.