Brand consistency is key.
It's the foundation to a solid, recognisable brand
When it comes to your brand, it's extremely important that you are 100% consistent across all channels. This means each and every touchpoint that a customer may interact or engage with your business and brand.
This consists of your offline materials such as business cards, brochures, posters, flyers and product packaging, and your digital assets across every channel. This includes your website, social media presence, display ads, apps and email campaigns. Everything must follow your brand guidelines and be consistent.