Bringing your new brand to life.
First impressions count. Whether you are a small start-up business, or a large corporation, it's imperative that you have a professional and consistent corporate identity that resonates with your intended audience. Without branding your business has no character, no personality, and carries no visual representation of your products or services and it will be hard to create instant awareness.
It's really important to start the branding process by defining (or redefining) who you are, what your proposition is, and identify your target markets and define personas within those markets. Look at how your want to communicate and talk to these personas, what are the key drivers that would make them relate to your brand and want to purchase your products or services and why?
Each audience will think differently, and more importantly, buy differently. Market research, planning and positioning, along with more visual items such as colour, typography, graphics, photography, and design, form the basis of the brand creation process. All of these play a crucial role in bringing your new brand to life (or back to life!).
The starting point for every branding project.
Before we mix in the creative flair and imagination that brings a brand to life, we use brand workshops to dig deep into your business. We use this opportunity to engage with key stakeholders and gain a thorough understanding of the brand’s proposition, its values, and the market place it sits within. Defining who your customers are and how you want to be perceived by them. We also look closely at your competitors, analysing their brands to ensure we make you stand out from the crowd.
It's only when we have this clear understanding of the objectives and position of a brand, do we start the creative process.
Brand consistency is key.
It's the foundation to a solid, recognisable brand
When it comes to your brand, it's extremely important that you are 100% consistent across all channels. This means each and every touchpoint that a customer may interact or engage with your business and brand.
This consists of your offline materials such as business cards, brochures, posters, flyers and product packaging, and your digital assets across every channel. This includes your website, social media presence, display ads, apps and email campaigns. Everything must follow your brand guidelines and be consistent.