Iterative design process.
Providing continual ongoing improvement
Using an iterative design process, we can continue to refine elements of the user journey and visual design of a platform in order to further increase conversions.
The process works by using analytical data, along with other interaction data to analyse user behaviour and identify areas for potential improvement. Then we research, plan and implement incremental changes to the platform. Once an iteration is implemented it is then evaluated once again. This process of refinement continues through as many cycles as necessary.