Relevance is key to conversion.
Ensuring you are driving traffic to relevant content is paramount
Setting up targeted email campaigns and driving traffic to your website is just the first step in generating leads and growing sales. It's absolutely paramount that the page on your website that you are driving traffic to contains highly relevant content that matches that of the subject matter of the emails you send.
Having targeted and relevant content on your landing pages will help you to convert more of the traffic from your email campaigns and give you the best results.