Marketing strategy

Tailored strategies that fit your business and your budget


Defining business growth with marketing strategy.

Each business is unique, and whether it's B2B or B2C, selling a product or a service, it's important to have a clearly defined marketing strategy. We can work with you to develop a marketing strategy that fits your business and your budget.

It all starts with defining your objectives. We work closely with your business through stakeholder workshops and interviews to get a deep understanding of your needs and to develop clear objectives. Once we have set out these objectives, we will work with you to define the metrics that will be used to measure there successful completion. This, combined with extensive user and customer research, will help us to paint a full picture of your requirements.

Each business presents its own unique set of challenges and objectives. It could be that you have a B2C ecommerce store that you are simply trying to drive more traffic to in order to increase sales. Maybe you are a B2B business looking to generate leads for your service offering. We ensure that each of the clients that we work with is approached in a unique way, and create strategies that are tailored to your specific goals and objectives.

Every business is different. Every strategy should be too.

Your business is unique. And your strategy should be too. Our approach is different for each and every client and we will only recommend techniques and channels we feel are appropriate to achieve your specific objectives. Because each business is so different, before developing a marketing strategy, our research process involves the following steps:

  • Stakeholder workshops and interviews - to gain deep understanding of your business, set objectives, and define success metrics.
  • Competitor and market analysis - to ensure we have a firm understanding of market position and competitor strategies.
  • Customer interviews and surveys - to obtain views and opinions from your existing customers.
  • Brand analysis - to understand your current brand and analyse/develop personas, identifying what channels they engage with.
  • SWOT analysis - to identify and outline strengths, weaknesses, opportunities and threats that need to be taken into consideration.

Now you have your strategy

What are the next steps you need to consider?

Now that you have your marketing strategy, the next step will involve the development and implementation of various elements from brand development to various channel activations.

We can assist you with as much or as little support as you need, from the development of your brand and new website, to ongoing SEO and planning and implementing PPC and paid social advertising campaigns. We like to think of ourselves as an extension to your team, and we will work extremely closely alongside you in order to achieve your marketing goals.