PPC and paid social

Promote your business online with paid advertising


Driving results with
 paid advertising.

PPC and paid social advertising is a great way to ensure that you are clearly displayed in front of your target audience. It's extremely important to get the recipe correct though or you could be wasting valuable marketing spend on irrelevant clicks.

In the long run, building your organic traffic through continued SEO work is going to be the goal of your digital marketing strategy. However it takes time to slowly climb the rankings for a variety of targeted keywords. Thats where paid advertising comes in. In the early stages of website traffic generation, paid advertising can be used to promote digital marketing campaigns, specific products, or particular services while your SEO slowly builds traffic in the background.

It's extremely important that your paid advertising is set up and managed correctly or you could just be wasting your investment. We will ensure that your ads are only shown to the right people, at the right time, and at the right price. Monthly reporting will give you a constant finger on the pulse and outline the results we’re delivering for your business.

Multiple paid advertising channels.

There are multiple channels that can be utilised for paid advertising and the ones you choose to harness will depend on your target audience and the product or service that you are trying to sell. We will ensure the correct blend of ad channels are used to reach the right audience, at the right time, on the right channel, to give you optimal return on investment.


Remarketing is the means by which we can target previous visitors to your site who have shown interest in your products or services. These potential customers may have just been in the consideration stage of their purchase journey and are now fully aware of the product or service you are offering. Using display banners, we can then specifically target these users and ensure that your business is top of mind when they are ready to make a purchase.

As with paid search, remarketing only charges you when a user clicks on your advert, and conversion rates are usually higher beacuse you are targeting users who have already previously engaged with your brand.

Relevance is key to conversion.

Ensuring you are driving traffic to relevant content is paramount

Setting up targeted ad campaigns and driving traffic to your website is just the first step in generating leads and growing sales. It's absolutely paramount that the page on your website that you are driving traffic to contains highly relevant content that matches that of the subject matter of the ad you're paying to drive traffic from.

Having targeted and relevant content on your landing pages will help you to convert more of your paid traffic which in turn will provide you with a better return on your investment.