Online or offline?
For most brands it's important that you have both!
Yes we are in a hugely digital society, but for most brands it's still extremely important to have physical print collateral to complement their digital assets.
Print items when delivered correctly, and in parallel with digital awareness campaigns, can give that extra nudge that a consumer or business needs to reach out and become a customer. It's a channel that is quite often the very first or the very last in the sales funnel, making it an important part of both awareness and conversion.