Drive organic traffic with website SEO.
Optimising your website to its full potential to rank for targeted keywords is a science, but by increasing your organic search ranking you reduce the need for potentially costly paid advertising campaigns. We'll work with you to get the best results possible.
Nearly every journey that a user takes on the internet starts with a search. So it's imperative that you do everything possible to rank as high up as possible for the specific search terms that you are targeting. There are a large number of factors and variables that need to be considered and optimised in order to achieve the best results and, with ever changing algorithms, it's no small task to complete effectively.
Compared to paid traffic sources, bounce rates are shown to be dramatically lower with organic traffic, with user engagement and conversion rates being much higher. The more traffic that can be generated organically, the less investment will be required into paid forms of marketing.
More than just on-site optimisation.
It might be easy to just think that you can just optimise the pages that you currently have on your website and boom.. your there on the top of the search listings. Unfortunately it's not quite that easy.
In addition to the technical optimisation of the pages of your website, quality and relevant content is key. If you want to rank for a specific search term then you need to have detailed, high quality, well written, well optimised, relevant content that matches with that search term.
In addition to content propagation, there are also items to consider such as discovering which keywords and phrases you should be targeting, creating quality backlinks from reputable sources, defining blogging content and finding the niche advantages over your competitors.
Our SEO is great. Now what?
No point in driving traffic if you aren't going to convert
If you've been successful in implementing your SEO strategy and have achieved the results you were looking for that's a great step. But now what?
Just because you are driving more traffic to your website, it doesn't mean that's the end of the story. Now you need to look at your website itself. Do you have the right user journeys set up, and are your calls to action clear enough? This is a great time to carry out some conversion rate optimisation to ensure you are converting as much of your new traffic as possible.