Our SEO is great. Now what?
No point in driving traffic if you aren't going to convert
If you've been successful in implementing your SEO strategy and have achieved the results you were looking for that's a great step. But now what?
Just because you are driving more traffic to your website, it doesn't mean that's the end of the story. Now you need to look at your website itself. Do you have the right user journeys set up, and are your calls to action clear enough? This is a great time to carry out some conversion rate optimisation to ensure you are converting as much of your new traffic as possible.