Website Development in the Midlands

The digital core of your business.

No matter the size of the project you are looking to complete, we offer a variety of bespoke options to give you the very best solution to fit your budget. Each of our projects is carefully crafted to meet your exacting needs.

You know your business and your industry better than anyone. Working together we will define your objectives and ensure we deliver more customers, drive more leads and generate more conversions. This is why we like to work as much as possible in partnerships, working extremely closely with you and your team to deliver the better results.

Our goal is to build a digital strategy aligned with your objectives, developing a carefully thought out data driven website that will help you to grow your business.

A tried and tested process.

1. Research & plan

Gain a thorough understanding of your current website and its position among competitors. Define objectives for the website and who your target markets and personas are. Scope out each feature and function for the new site.

2. Structure

Work with stakeholders to identify each page required for the new site which will inform the creation of the site's Information Architecture (IA). Outline the various specific templates needed to present content that will need to be developed.

3. Prototype & design

Development of wireframes for each of the content templates previously defined, followed by the creative design applied to of each of these content pages. Each of these steps is completed for both desktop and mobile formats.

4. Build

The technical development of each of the templates outlined in the design in the chosen CMS. Each template refined to be responsive to adapt to multiple screens and devices, from desktop to mobile. Build in any third party integrations that may be required.

5. Populate & train

Creation of all pages and population of all content to the website including all copy, images and files. Detailed training for any team members that will be maintaining the website on an ongoing basis.

6. SEO & redirects

Detailed optimisation of each and every page on the website to promote search engine ranking. Set up of redirects for all URLs that differ from the old site structure.

7. Test & launch

Thorough testing of the entire site, all links, pages and integrations on multiple devices and browsers. Finally followed by code optimisation, launch proceedure, and live testing.

8. Analyse & refine

Monthly monitoring of analytics and other tracking data to inform gradual changes that will help to continually refine the website to increase engagement and conversions.

Which is the right CMS?

There are plently to choose from after all

Everyone has their own preference of CMS, and there is nothing wrong with that. Each one has something unique to offer and each has its strengths and weaknesses.

We can advise on the best CMS to use for your project based on your requirements, your objectives, and your budget. It's important to use the right tool for the job in hand, and we specialise in three very different solutions to ensure you get the best fit for your project. Read more about our CMS solutions.

Tell us about your website project. We would love to chat.

Get in touch about your next website project, we would love to have a chat and see how we can help.

We offer free initial consultations along with free quotes. Simply complete the form and we will get back to you right away. Alternatively just give us a call at +44 7305 671 897, or email us at info(at)zerotwodigital.com.

Website development